According to Smithsonian Magazine, a Zambian chimpanzee named Julie stuck a piece of grass in her ear and left it there. And she did this over and over again. Why? Scientists say the “grass in the ear behavior appears to serve no discernible function.”
While chimpanzees have “culture” and traditions, including unique behaviors and tools, these things usually have a concrete function. The grass in the ear doesn’t. Best guess by scientists – it’s some kind of a fashion statement.
But here’s where it gets interesting…
After Julie began placing a piece of grass in her ear, her fellow chimpanzees copied her. Mind you, no other chimp group did this – only Julie and her followers.
So what’s this got to do with online marketing?
You can tell your readers to buy a product. You can tell them it’s the greatest product ever. You can tell them it will rock their world and change their life.
And some will buy.
But if you purchase the product yourself – if you USE the product yourself – and if you tell your readers about your experience – you will be far more likely to make sales.
Imagine if Julie had tried to force grass into her fellow chimps’ ears. Do you think they would have bought the concept? Not likely.
Obviously your readers and customers aren’t chimps. Humans are better for marketing purposes than chimps because humans are even MORE likely to copy what you do.
If your readers like you, trust you and even suspect you know what you’re doing, they’re going to want to be like you.
And if that means buying and using certain products, they’ll do it. Just be a leader and respect your readers enough to make their own decisions, and many of them will be glad to do what you do. Plus it gives you a ton more credibility. After all, you’re telling them about the products and services you use, not trying to force products down their throat…