Home Business Ideas and Opportunities

Bloggers: Readers LOVE Your Mistakes…

(So give them what they want)!!

Your readers probably enjoy hearing about your latest exploits and victories. They like to hear how you made $10K in a day, especially if you give them all the details so they can try and duplicate your success.

Bloggers: Readers LOVE Your Mistakes...

But do you know what they love hearing even more?

Your failures.

Your muck-ups…

The time you fell down the stairs stone cold sober while holding your best friend’s wedding cake.

The time you thought you were so smart, you had found a brand new way to sell widgets, and lost $1,200 in the process while gaining a closet full of maxi-widgets 2.0.

And the time you got conned, too, also makes for a great story.

So why do people love to hear about your failures?

Because they can relate. Because it shows you’re human. Because it’s just plain fun to know they’re not the only ones who sometimes screw things up.

We all know the guy who brags non-stop about how everything he touches turns to gold. In fact there’s a word for him – BORING.

Then there’s the bloke next store who has some success, but enjoys a few failures, too. Now THAT’S the guy we want to hang out with.

That’s the guy we can relate to.

And guess what? That’s also the guy we’ll listen to and buy products from…

So go ahead and regale your readers with tales of your failures. They’ll love you for it, and in the end, so will your bottom line.

Want to Make Lots of Money Online? Sell THIS…

Some of you are going to dismiss this idea. You’ll think it’s strange. You’ll think I’m full of beans. But others will recognize this as one of the holy grails of online marketing. And those are the folks who will do really, really well online if they aren’t already. Because making money as an Internet marketer isn’t about selling products or services or clicks…

Want to Make Lots of Money Online? Sell THIS...

Nope.

It’s about selling YOU.

Think about what you buy. Don’t you find that certain marketers just resonate with you? When you get their emails, you read them. When they tell you to click somewhere, you click. And when they put out a product, you buy it.

Why? Because you like the way they make you feel. You like their style, their humor, their motivation… whatever it is, you just LIKE them.

Why did you like a certain teacher in school? Why do you like your friends? Your spouse? Maybe you don’t know why, you just know that you do. It’s the same way for your customers.

If they like you, they will read what you write. They’ll subscribe to your emails and read them. They’ll follow you on social media. They might even promote you. And yes, they will BUY most ALL of your stuff.

Not because they want more stuff, but because they like YOU and the way your stuff makes them feel. When you brand yourself in such a way that you connect with your readers, you no longer have to worry if your products will sell or if your affiliate recommendations will work.

Your coaching program will sell out. Your webinars will be packed. Your products will be winners.

And you don’t have to worry about sales any longer. Just focus on being the best YOU that you can be for your customers, and everything else will take care of itself.

So how do you brand yourself?

You might take a course on branding. You might look at branding leaders, too. Most of all, take a look at your strengths. What are you good at? How do you best communicate? What are your interests?

If your niche is IM and you’re into extreme sports, how can you combine the two to resonate with people just like you?

If your niche is health and you’re very much into spirituality, can you combine the two to create your persona?

I’m not suggesting you reinvent yourself. I am suggesting you combine what it is that makes you, YOU, with your niche.

Here’s some examples…

The Hippy Gardener
The Globe Trotting Marketer
The Spiritual Carpenter

Now, you might be thinking this is a bad idea because it will turn some people off. I have news for you – no matter what you do, there will be people who don’t like you. And that’s a GOOD thing. Because those who do like you will be all the more loyal.

Sell yourself first. Find your followers and build your tribe. And everything else in your business will naturally fall into place.

Super Simple Blog Monetization Method that is Earning an Extra $2,000 Per Month

There is a young lady in the Internet marketing niche who has 3 separate IM type blogs. And without revealing too much (we don’t want to create direct competition for her) here are the methods she’s tried and the ones that worked in monetizing those three blogs…

Super Simple Blog Monetization Method that is Earning an Extra $2,000 Per Month

To begin with, she tried AdSense. But that only made a few bucks and she quickly abandoned it. Then she tried renting out banners, but since her 3 blogs combined receive about 10,000 visitors a month, she didn’t get a lot of interest.

She does put up ClickBank ads, and those bring in about $1,000 a month from all 3 blogs combined. Not bad, but obviously not that great, either. Especially when you consider that she posts 6 days a week on each blog.

Next she decided to devote one blog post out of 6 to promoting an affiliate product. This wasn’t an easy decision for her, because she was afraid her readers would be alienated and they would stop visiting her blog.

But on the contrary, her promotional blog posts were well received and they’re making her money. In fact, it doubled her income and then some.

So now she was making over $2,000 a month on her three blogs but she felt she could do better. So what she did next was a little unorthodox.

She had a pop-up to get people to subscribe to her mailing list, which she decided to rent out. That’s right – she’s renting out her pop-up. She devoted the top right sidebar and the bottom of each page to capturing email addresses for herself.

Then she made a page showing her traffic stats, her own conversions on her own pop-ups, some demographic info and so forth. She was really selling her pop-ups on each of her three blogs.

And it worked. She rents them by the month, taking the code the customer gives her and pasting it into the pop-up. The customer has to be offering something for free, and of course it needs to fit her niche.

Believe it or not, between the three pop-ups on the 3 sites, she’s earning close to $2,000 a month just doing this.

Combining that income with the income from her ads and her promotional blog posts, and she’s earning about $4,000 a month from her blogs. Of course, this doesn’t include income from her own list which she is building.

So the question is, why was it so much easier to sell the pop-ups than it was banner ads? Maybe because it’s something different. Or perhaps because people want to build lists, and see this as the way to go.

Now you might be wondering if she isn’t shooting herself in the foot and losing out on long term income by building her own list faster using her own pop-ups.

It’s hard to say. But one thing for sure is that $2,000 a month from the pop-ups is coming in like clockwork, and all it takes is collecting the money and pasting in the code once a month. Really, you can’t beat that.

I hope this gets you thinking about new possibilities for your own website(s)!…

Profit From a Proven Sales Letter Template

Want to create the perfect sales letter – fast? Try this template. Not only is it easy to do, it’s also highly effective. And if you know your market and your product, you should be able to crank out a rough draft of your sales letter in about an hour.

Profit From a Proven Sales Letter Template

Then set it aside for a day or two to let it ‘percolate’ in your brain. Come back, polish it up and post it.

Here are the 6 primary elements of a proven sales letter template:

Pattern Interrupt with a BIG Promise – Get their attention and promise something big, bold and specific. “Veterans, is the government ripping you off? Here’s how to finally get every benefit you earned while in the service of your country – even the 14 benefits they never told you about!”

State the Problem and Make it Hurt – This is the main problem your product solves, the one that is currently making your customer’s life hell. Don’t just state the problem – really agitate it. Make them feel how bad it is to have this problem of theirs. “Beautiful women look at you like you’re a tick on a dog, and you can’t get a date with anyone but your second cousin Shirley – the shrill shrew who never stops reminding you of the time you pooped your pants at the family reunion.”

“Here’s what most people do” – this is where you talk about alternatives and why they don’t work, shutting down all avenues to solve the problem except the one you are offering. “People try anything to lose weight. One woman ate nothing but grapefruit for a month, and all she lost was her energy and her hair. Another woman walked and ran 20 miles a day, and while she didn’t lose any weight, she did get both knees replaced within the year.”

“Here’s what I do.” This is your solution. Tell why it’s best and why they must have it. “When I stumbled on this method I was flat broke and 8 days away from declaring bankruptcy. 3 months later my $125,000 mortgage was completely paid off. Yes, I was as shocked as you, but here’s the proof.”

Outline the Deal, Ask for the Sale – Don’t be afraid. If you’ve done the previous steps correctly, they’re ready to buy at this point. “When you order today, you get A, plus B, plus C. And I’ll throw in D, E and F to absolutely guarantee your success. All this, and it’s only $9.99.”

Close the Deal – this is the either / or part. “You’re either going to take full risk-free advantage of this deal and get all these benefits, or you’re going to go on having this horrible problem.” “You could continue as before, sitting home alone every night where the only women you ever see are on TV or porn sites. Or you can do what so many others have done and grab this program. Even before you complete the second module, you’ll notice women are looking at you differently. They’re smiling at you, making small talk, slipping their phone numbers into your pocket, casually touching you… your only problem will be scheduling all these beautiful women into your new dating lifestyle.”

That’s it.

Yes, writing sales copy really is that easy.

Have fun with it and make yourself tons of sales on your next product.

Just a Quick, Life Changing Idea For You…

They say you have to walk before you run… and you have to finish 9th grade before you can start 10th grade… and you have to start at the bottom and work your way up… and all that stuff. Quite true, isn’t it?

Just a Quick, Life Changing Idea For You...

Is it?

Really??

When you hear something enough times, you think it’s true.

“Of course it’s true, EVERYONE KNOWS it’s true.”

Yeah.

Right.

Do you really need to know all the basics of how to market online before you can start making money?

OR…

Can you find a desire in the market, create a product and get it online within a week, knowing almost nothing about what you’re doing?

I’ll give you an example:

Let’s say you’ve heard about “Internet Marketing,” but you really haven’t paid any attention to it.

You don’t know how to set up a WordPress site, build a list, create a product or any of that stuff.

But last week you got laid off from your job!

Unemployment compensation will barely cover the mortgage. Food? Utilities? Insurance? Car payment? You need money, and you need it FAST.

So you don’t pay attention to all those people who say you have to ‘pay your dues,’ ‘learn the basics first’ and all those other ancient clichés.

Instead, you hit a forum, or Amazon, or the Dummies guides.

You find a desire that people have.

You devise a plan to make a product that fulfills that desire.

You decide to get it on the market in 7 days.

Website building? Sales letters? Turning a word doc into a PDF? And a hundred other little things?

You’ve got help for that – Google.

Every time you need to know something, you Google it…

Yeah, I know – it’s too easy, right?

Where’s the suffering? The pain? When do the dues get paid?

Getting a product online within a week (or even a month) of first beginning in Internet marketing is like skipping your first 3 and a half years of college and graduating in no time.

Come to think of it… what’s wrong with that?

Some of the richest people in the world didn’t graduate college.

They were too busy DOING.

So yes, I do believe a person can run before they walk in Internet marketing. I’ve seen it done too many times to not believe it.

What are you waiting for? A written invitation? 😉

Conference Calls that Convert Like Crazy

We’re all too familiar with webinars. And we know that when we get on a webinar, someone is undoubtedly going to try to sell us something. Fair enough. But what if you change the medium?

Conference Calls that Convert Like Crazy

Suppose you invite a handful (let’s say, 24) of your best customers, or your most recent customers, onto a Skype conference call?

The attendance percentage will be much higher than what you would get with a webinar – often close to 100%.

The perceived value of a coveted spot on the call is also greater – after all, a webinar holds 1,000 people, whereas a Skype call holds just 25 including the moderator.

It’s perceived as being different – and that is often a good thing all by itself. It raises interest and provides a bit of intrigue.

You can actually use the names of every single one of your attendees. Talk about making them feel special!

So what would you talk about on a Skype conference call?

Anything you might cover in a webinar. The point is to give some good information or coaching to a small group of your best customers.

And at the end? Of course you’ll give them the opportunity to get more information, more coaching, buy a product, join a membership, etc.

No, you won’t make 200 sales. After all, you only have 24 people on the call, max.

But you could sell close to half of those or more. You could definitely form relationships with all of these 24 customers, making you stand apart from any other competitor in their minds. And you can do this as often as you like.

The marketers who are using Skype conference calling in this manner are making excellent money, 24 people at a time. It’s definitely something to consider.

And one more thing – if you’ve been trying to build up the courage to do webinars but the thought of speaking to hundreds of people at once is too scary, why not start with 24?

Once you do it a few times, you’ll have your talk optimized. You’ll have gained plenty of confidence, and you’ll be ready to jump on that big conference call and make those sales.

How You Can Get More Done and Make More Money Using Less Time and Effort…

It’s simple. Partner up on projects. Now, just to be clear – I’m not necessarily suggesting you take on a full time partner for your entire business. At least, not at first – not unless you already know someone really well who is the perfect fit in every way.

How You Can Get More Done and Make More Money Using Less Time and Effort...

What I am suggesting is partnering on individual projects.

For example, you have an idea for a software product. But you’ve never taken a software product to market before, so you call up your friend who’s done it several times.

You talk things through, and decide to work together because:

1. His skills and strengths complement yours – you bring different assets to the table and together you make a better team than either one of you working alone.

2. Two heads are better than one. Together you come up with improvements in both the marketing and the product itself that you likely never would have thought of on your own.

3. You can keep each other accountable for getting your tasks done.

4. And together, the two of you bring more affiliates to the table than either one of you can individually.

In the process of working on this project – which is a success – the two of you come up with great ideas for your next project, and so forth.

Partnering can be a great way to get more accomplished in less time, to defeat the procrastination monster and to make things happen, fast.

Just be sure to choose your partners and your projects wisely. 😉

You’re Doing Affiliate Marketing All Wrong

What’s the easiest way to make money online, without having to create a product or a sales page? Affiliate marketing, of course. 🙂

So, why is it that most affiliate marketers never make nearly what they could make? Anyone has the potential to make HUGE money in affiliate marketing, yet 90% or more of affiliates make a pittance (I’ll wager the number is closer to 98%, in fact.)

You’re Doing Affiliate Marketing All Wrong

Think about this: If you earn an average of $50 on each sale in a sales funnel you promote, and you make 6 sales, you’ve made $300. Sounds good, right?

But guaranteed, there is someone else who made 600 sales and walked away with $30,000.

Why did they make 600 sales when you made just 6?

There are reasons why a handful of affiliate marketers do amazingly well, and everyone else barely makes a profit.

And marketers who understand this will always have a tremendous advantage over marketers who don’t.

1: Build a Relationship

I know you’ve heard it before, but are you doing it? People buy people, not products.

If you want them to open your email and click your link, or visit your Facebook Group and click a link, you’ve got to have a RELATIONSHIP with your people.

This is so simple to do, yet few marketers take the time.

Start with a blog post that is all about you, and then send new opt-ins to the post so they can get to know you. Make the post silly, funny and most of all REAL. Talk about the stupid stuff you’ve done, the mistakes you’ve made, where you live and so forth.

Do you have a strange hobby or unusual taste in food? Include that. Do you have 17 pets? Talk about them. Do you work until 3 in the morning and sleep until noon? Mention that.

Reveal the real you. Not the details people don’t want, but the ones that amuse and interest. You’re looking to make a real connection, not give a resume.

And above all else, don’t make your life seem like a series of magnificent accomplishments. No one is going to relate to someone who turns everything they touch into gold.

But they are going to relate to the time you bought Bitcoin when it was worthless and sold it just before it took off, or the time you thought you could fly and jumped off your uncle’s barn into the manure pile.

And don’t stop with your ‘about me’ page, either. Use this relationship building in your lead magnet, your emails, your other blog posts and so forth.

Always inject a little bit about yourself. Not so much that you bore people, of course, or make everything seem about you. But just enough to keep it real.

Think about relating an event to a friend. Aren’t you going to give your own perceptions of what happened, as well as tell about how you got out of your car and stepped in the mud puddle just before your big presentation?

Use this same method of personal, one-on-one friend communication with your readers as well.

Post on your blog as often as possible, and we’re talking every day or two. Encourage your list to subscribe to Feedburner or the equivalent so they know when you add a new post.

Your readers will realize you’re a real person who isn’t out to pitch them a new product every 5 minutes. And they’ll gladly read your sales emails much more readily when they know there is a real live human being who is sending them these messages.

2: Use Your Own Voice

How many emails do you receive that say something along the lines of, “Buy this product – this product is the greatest product ever – you will be sorry if you miss this – so rush right over and buy it now.”

Yeah. Same old stuff, over and over again.

There is a marketer (or maybe several, but I’m thinking of one in particular) who sells MASSIVE quantities of this exact type of emails as a swipe file to new marketers.

Like a brand-new marketer couldn’t write their own 25 word email that basically says, “GO BUY THIS NOW!”

People are TIRED of getting these emails. You’re tired of getting these emails. I’m tired of getting these emails.

Same phrases, same message, same B.S.

If you’re not going to stand apart from the crowd, then you’re going to have to share the same crumbs they’re getting.

Instead, take 30 minutes and write your own promotional email in your own voice.

Forget hype. Be sincere. Be honest. “Hey, this product isn’t for everyone. I don’t even know if it’s for you. But if you have this problem, then maybe this is your solution. Check it out and decide if it’s right for you, because I know it’s worked like crazy for some people. And it’s on sale right now, too.”

I’ve written emails where I basically tell people not to buy something unless they really really want it or need it. “Don’t buy this if you already know how to do xyz.” “Don’t buy this if you’re not going to be doing this type of marketing.” This is only for people who want (fill in the blank.) It’s like I’m trying to talk them out of it, which paradoxically often results in more sales, not fewer.

But the point isn’t tricking them into buying; it’s to be honest. Because you know what? That latest, greatest product you’re promoting ISN’T what everyone on your list needs. Some of them, sure. The rest of them, no.

Do you have any idea how refreshing it is to open an email that says, “Here’s a new product, thought you might want to know, but please don’t buy it if you’re not going to use it.”

The first time I got an email like that, I bought the product without even reading the sales letter. True story. I was just so happy that someone wasn’t ramming a sale down my throat, that I jumped at the chance to buy it.

Weird but true.

My point is, be you. Be honest. Talk to your readers as though they are your best friends and you don’t want to lose your best friends by acting like a carnival barker who is here today and pulled up stakes (vanished) tomorrow with their money.

3: Email a LOT

This is the one where people like to argue with me, and I understand that.

You’ve heard over and over again that you shouldn’t email too often, or you’ll upset your subscribers, right?

After all, every time you email, there is the potential that a subscriber will hit the unsubscribe button.

Do you know what the potential is when you DON’T email? Nothing. No opens, no clicks, no sales… not even any relationship building.

Do you want people to open and read your emails? Then send out those emails EVERY DAY.

Here’s why:

First, almost no one will see every email you send out. Let’s say you’ve got a sale on one of your products. Don’t you think your readers might like to know about it? But if they miss the one and only email you send that lets them know, then they’ve missed out on the discount and you LOST a sale.

Second, send emails at different times. I opened someone’s email just yesterday, decided I was VERY interested in the new membership he was selling, clicked the link and discovered it was no longer available.

What happened? This particular marketer only sends out emails at 1:00 a.m. my time, so I don’t even see most of his emails in the avalanche of mail I get before I wake up.

Third, if you’re sending email once a week or once a month, your readers are forgetting who the heck you are. And when you finally do send an email, they think it’s spam.

Fourth, if you mail more often, you will make more money. Don’t take my word on this, just do it for one month. Send out one email per day, every day, for 30 days. Put a promotion in each one. See if you haven’t made more – a LOT more – money during that time period than during the previous month.

And by the way, I’m not saying JUST send out a promotion in each email. Make sure you have some content in there as well, even if it’s just an amusing anecdote.

4: Think of affiliate marketing as a BUSINESS

This isn’t a hobby, nor is it an add-on for an additional income stream.

Even if you go on vacation, be prepared to send out an email every day. Schedule them in advance or write them on vacation. Either way, affiliate marketing to your list is a business that you can’t just jump into when you need cash and forget about the rest of the time.

You don’t have many support issues, since the product owners handle this. You don’t have to worry about creating products, sales pages and so forth. You don’t have to drive traffic, unless it’s to build your list bigger.

With so much you don’t have to do, there’s no reason not to focus your time and energy into building relationships with your list and promoting to them every single day.

Affiliate marketing can be some of the easiest money you’ve ever made, if you put in the time and effort to make it a real business.

Hello world!

Hi, it’s Shirley and this is my new website. Stay tuned… I’ll have great things to share!

For starters, here’s an article I think you’ll enjoy…

It’s called: “Make the Leap to Home Business Success

Make the Leap to Home Business Success

If you are going to build a successful home business, you need 3 “intangibles.” These are things that must come from WITHIN you.

===> Intangible 1 <===

First, you must have a strong WHY.

Why must you make a home business work? What’s driving you? What is it that you CAN’T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn’t stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box that I could carry with me anywhere in the world and not be tied to anyone’s time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children’s lives and the incredible freedom that succeeding in this business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don’t believe that it’s POSSIBLE for you to succeed in a home business or make your living on the Internet, you won’t. It’s that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money with a home business online. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money online in many different ways. Just get online and do some research and you’ll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you’ll find the same documented evidence of this fact. Truth is, it’s getting easier and easier to start and succeed in a home based business. This is primarily because of the Internet and affiliate marketing.

I’ve always said that “affiliate marketing” is the job of the future. In the “old” days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. Believe me, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the “job” of the future that’s here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim… This is the operating philosophy you MUST adopt to succeed with an Internet home business.

That’s backwards for most people who like to aim before they fire. The fact is the Internet is a moving target… The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can’t learn from the outside… You have to be IN THE RING to truly understand it.

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. This is what I call “Making the Leap.”

The good news is that the cost of failure on the Internet is very small. In the “brick and mortar” world you need to evaluate things very carefully before you decide to open up a business. It’s almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. In fact, Plug-In Profit Site is a really good example of this.

You simply need get IN THE GAME… Each moment that you stay “out there,” you’re wasting valuable time that you could be learning and skills necessary to become a successful affiliate marketer. In fact, if you’re not in the game yet, you’re ALREADY behind the times. Come on… You can do it! Make the leap to becoming a successful home based business owner today!

About the author: Stone Evans was a washed up restaurant worker desperately searching for a way to save his family when he discovered the internet and affiliate marketing… 24 months later he finally cracked the code and started earning over $10,000 per month. Now the same system that saved him is available to you here >>

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